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Sammlung: ASICS

Created in 1949, Japanese athletic equipment company was founded by Kihachiro Onitsuka. Ontitsuka began Asics by manufacturing basketball shoes in his hometown, Kobe, Japan. The company’s name is an acronym for “anima sana in corpore sano”, translating to a “healthy soul in a healthy body”. In its early stages of production, Asics was known as Onitsuka Tiger, taking the last name of the creator.
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