ACRONYM – AVAILABLE NOW
- Launching at 17:00 CET, Monday 6th April 2020, excluded from promotions.
Magic Stick is a Japanese brand founded on 2009 that takes inspiration from the New York Hip Hop scene of the 1990's.
Magic Stick creates elevated streetwear, reworking classic 90's styles using premium fabrics and production methods.
R H U D E, founded by Rhuigi Villaseñor in 2015, is a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections.
Designed from a narrative standpoint R H U D E is both a reflection of modern socioeconomics and personal stories as Villaseñor came to Los Angeles from the Philippines at the age of 11 with no concept of brand culture. Now a reoccurring theme season-to-season, R H U D E combines American iconography with nostalgic references, a visual commentary on Los Angeles style and culture itself. Rhuigi studied art history shortly after graduating HS and was an understudy/intern to Shaun Samson.
With no formal training specific to fashion design, Villaseñor credits his understanding of garments and construction to growing up with a mother who was a tailor, providing a foundation and understanding of how to build each piece and the subsequent stories told with each collection.
FUCK YOU VERY MUCH
Since Day One: Offering a provocative statement for provocative times! Fuck You Very Much is also available in a provocative color to suit you.
Fuck You Very Much is only available exclusively at STANDART online and in store - it is not available anywhere else in the world!